Multi-use essentials that do the work of several, so your home holds less, and your day holds more.
Shake, mist, and let it dry. Then reach for it across your whole week.
A quick shake primes the formula for an even, fine mist.
Hold upright, about 15 to 20 cm away, in a light sweeping pass.
Let it air-dry. Odours neutralised, wrinkles relaxed, fabric refreshed.
Sofas, curtains, bed sheets, pet beds, tiles.
Release wrinkles. Extend wear between washes.
Refresh training gear, even the unwashable pieces.
Fewer washes. A longer life for what you wear.
One bar for laundry, dishwashing, and surfaces. Here is how, and where.
Dampen the bar and the fabric, dish, or surface.
Rub to build a rich lather, or rub the bar straight onto a stain.
Work it in, then rinse clean. Repeat on tougher spots.
The finishing wash, once the work is done.
Delicate fabrics, or an emergency spot.
One bar. No other soaps to pack.
Dishes and surfaces, start to finish.
Gentle on the pieces you value most.
On the shelves of our partner stores, and delivered through the marketplaces.
New essentials and refill drops, on occasion. Nothing more.
FREED began with one idea: life needn't feel complicated.
Most brands ask you to buy more: more steps, more bottles, more to store. FREED was built the other way: on the belief that less is more.
We set out to challenge the everyday habits of hygiene and cleaning. In place of a shelf of single-use products, we made multi-use essentials that simplify the routine, and give the time back to what matters.
Own less, live more, and focus on what matters.
We design to simplify routines and cut waste.
Beyond cleaning, returning time, energy, and space.
Eco-friendly, made to honour what comes next.
Every FREED product began as a personal frustration, and became a way to simplify. Here is the story behind each.
The Fabric Spray started under another name: Kifff, a brand created by a mentor, one of Asia’s leading names in detergent. It was built on a 99% clean formulation, made to re-educate how we clean and to cut down the microplastics we live with every day. Nearly 90% of what hangs in our closets is already plastic, and honest, quality materials get harder to find each year.
The formula was developed locally and tuned to our humidity. When a non-compete meant the brand couldn’t continue, one simple question remained: what if it were carried forward? It was, reshaped around a clearer, more personal vision. Built on the belief that less is always more, Kifff became FREED: a name that finally fit.
The Fabric Spray was made to lighten the routine. Rewear instead of washing. Spray and dry instead of dry cleaning. Stretch a weekly wash into every other week. And on training days, it refreshes the gear that can’t go in the machine.
FREED Fabric Spray fits into countless everyday scenarios, including the quick emergency fixes you don’t see coming. Some of the best uses came from the people who used it first: our earliest clients showed us how it fit into their days. Today that has grown into a whole array of routines built around the FREED Fabric Spray.
I remember Inang washing dishes in the 90s with a single detergent bar, one soap for every household chore. Life was simpler back then. Today there’s a different product for every little task: one for this, a cleanser for that, a whole shelf where a single bar used to do it all.
The multipurpose soap bar started as a stain remover for the fabrics you can’t risk: the satin, the gowns, the Filipinianas. Then, almost by accident, it met a sink full of dishes and cut grease better than the dishwashing liquid always within reach.
Few people know how short the supply of good raw materials has become, which is why so much on the shelf falls short of what we expect. This one does more, not less. It lifts stains, cleans dishes, and wipes down toilets and surfaces with ease. And it is gentle enough to keep a newborn close, without the harsh scent that fills a room.
Now the Household Soap bar acts as a catalyst to simplify your routine, and a reminder that you don’t need a lot to get through one grueling household chore.
The Household Soap earns its place anywhere your routine follows you, especially when packing light matters most.
Re-educating how we view cleaning and self-care, so chores feel lighter, routines feel simpler, and life feels freer.
Two essentials, each replacing several. Choose one to read its story and pick your set.
Cleanser, deodorizer, and wrinkle releaser in one fine mist. Golden Scent.
One bar for the whole home: chores, delicate fabrics, kitchen, and travel.
The same thinking, applied to more of the routine.
Cuts grease effectively, gentle enough for daily use.
One formula for all hair types. Less clutter in the shower.
Cleanses gently, maintains skin hydration.
Cleanser, deodorizer, and wrinkle releaser in a single mist. Three scents, each with its own character.
For sweaty days and active routines. Citrus and jasmine meet the scent of a good sweat and lift it, so gear and clothes come out fresh.
Also available in-store at Sesou Nature Store and Simula PH.
One mist for fabric, furniture, and the spaces you live in.
A cleaner formulation, made to cut microplastics.
Developed here and tuned to our humidity.
Golden, Breeze, and Lavender.
Shake, mist, and let it dry. Then reach for it across your whole week.
A quick shake primes the formula for an even, fine mist.
Hold upright, about 15 to 20 cm away, in a light sweeping pass.
Let it air-dry. Odours neutralised, wrinkles relaxed, fabric refreshed.
Sofas, curtains, bed sheets, pet beds, tiles.
Release wrinkles. Extend wear between washes.
Refresh training gear, even the unwashable pieces.
Fewer washes. A longer life for what you wear.
Once a mentor’s brand built on a 99% clean formulation, reshaped and renamed FREED, and made to lighten the everyday routine.
One bar for laundry, dishwashing, and surfaces. Two formulas to choose from.
The original bar. A lye-based formula with stronger cleaning power for dishes, laundry, and everyday surface grime.
Also available in-store at Sesou Nature Store and Simula PH.
Laundry, dishwashing, and surfaces from one bar.
Classic for power, Gentle for sensitive use.
Gentle enough to keep a newborn close.
One bar instead of a bag full of cleaners.
One bar for laundry, dishwashing, and surfaces. Here is how, and where.
Dampen the bar and the fabric, dish, or surface.
Rub to build a rich lather, or rub the bar straight onto a stain.
Work it in, then rinse clean. Repeat on tougher spots.
The finishing wash, once the work is done.
Delicate fabrics, or an emergency spot.
One bar. No other soaps to pack.
Dishes and surfaces, start to finish.
Gentle on the pieces you value most.
Inspired by one detergent bar that did it all, reimagined as a multi-use soap for the whole home.
One fine mist for fabric, furniture, and the spaces you live in.